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Customer Manufacturing Update |  |
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Dear Mitchell,
Happy New Year. Here is your kick-off the new year
Customer
Manufacturing Update. This month we're looking
at business process improvement in
marketing and sales. If you have friends or colleagues who would appreciate receiving this e-zine, feel free to forward a copy to them using the "Forward e-mail" link at the bottom of the e-zine.
Business process improvement is becoming mandatory in today's highly competitive environment. Marketing/Sales is being pressured to improve results. ROI and accountability are the new mantra. Forward thinking (or pressured) CMOs and Sales VPs are looking at process improvement to achieve greater results. In this month's white paper, Business Process Improvement Applied to Marketing/Sales, we look at various approaches you can take to achieve the results you need, want, and demand ... before your successor is given the task.
If you buy a copy of the book (it is available this
week from amazon.com) and send us an electronic
copy of your amazon receipt showing you purchased
the book on or before January 31, 2007 we will send
you three bonus items free as our thank you:
The two ebooks alone have a retail value of almost $30 so you not only get Value Acceleration from amazon.com at a 30% discount, but you also get a bonus chapter and two free ebooks. Why are you still reading, click the link below and buy the book...now. And thank you. You can order the book now on amazon.com and save over 30% by using the link below. If you want to learn more about the book visit its website.
A while back we published a paper on the topic How Much Should You Spend on Marketing (if you want to re-read or read that paper for the first time, click the link below). One of the answers to the question the title of that white paper proposes to answer requires that you know how much a customer is worth. While many people found great value in the paper, we now know why others did not. A survey by Strativity Group published in the September 2006 issue of Fast Company reports the following results of a survey of executives in U.S. companies. Do you know the average annual value of a customer of your business? Do you now the cost of a customer complaint to your business? Do you know the cost of acquiring a new customer? Need a competitive advantage? Seems like understanding the cost of customer acquisition and value would be a good place for you to start.
Many of you have taken advantage of our free Effectiveness Assessments. The first one focused on Marketing Communications Effectiveness. We recently posted a second free Effectiveness Assessment focused on New Product Introduction Effectiveness. Using our proprietary Customer Manufacturing model and structural equation modeling methods (sounds impressive doesn't it), we can provide you a complimentary assessment of your new product introduction process. The assessment consists of just 22 questions, and if you're brutally honest in your answers, we will be too in our report. To learn more about these free Effectiveness Assessments (and to take one if you like), use the link below. Yes, they really are free and there are no strings attached. Really. .
We appreciate any feedback you can provide to help us make sure these Updates give you value each month. Feel free to respond to this e-mail with any comments or suggestions for future topics or ways we can make these Customer Manufacturing Updates more valuable to you.
Thank you for your interest, and if we can provide
any
additional assistance in sales, marketing, strategy, or
innovation to help you increase your sales,
let us know.
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