Process Management in Marketing and Sales
Yuk, whose idea was this article? Process management,
who wants to do that? We're not interested in turning
marketing/sales in our company into a bureaucracy, so
who needs this article?
If that was your initial reaction, we believe you are
missing a critical skill to improve the performance of
marketing/sales in your company. Process and
bureaucracy are not the same thing. Managing by
process is a proven method in high performance and
rapidly changing situations.
The marketing/sales function is the last activity in
business not run by process management methods. As
most of you know, this is our soapbox. We believe that
one of the keys to improving the performance of your
marketing/sales function is to apply proven process
management methods to running it.
In our continuing efforts to help you learn more about
this (or brainwash you into thinking our way), this
month's article, by Neil Reckon of our Los Angeles area
office, is focused specifically on using process
management methods to improve marketing/sales
performance.
Neil originally wrote this article for the
ASQC (American Society of Quality Control) to
help their members understand how to apply what they
know to help the marketing/sales function in their
company.
We have adapted it to help you focus on using this
powerful method to improve performance. Remember,
every system is perfectly designed to achieve the
results it is getting. If you want different results, you
are going to have to do things in a different way.
Download the article
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Dear Mitchell,
Welcome to the July 2003 Customer Manufacturing
Update. This month's white paper on
marketing/sales process was written by Neil Reckon
who works from our Southern California office. You can
reach Neil directly by e-mail (neilr@customermfg.com)
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| Improving Team Performance | | |  People, and the power of people's performance, are the
keys to business success. Organizations that value,
depend on, and honor people are at the forefront of
exploring and employing ever more innovative ways of
helping their people achieve consistently outstanding
performance.Over the last 12 years we have been asked to apply
our real-world business experience and consulting
knowledge to helping some of our clients improve the
performance of their people, especially in team-based
situations. We have developed and identified a number
of
effective tools and techniques to help you too. We
have recently created a separate website dedicated
specifically to our people and team performance
concepts which we call TeamFormance. If you'd like to
know more, click the link below. Learn more about TeamFormance... | | |
| What Should You Do To Increase Sales ... Now? | | |  How could you not want the answer to that question?
If we promised to tell you, would you pay us $9,500 for
the answer? If you said no, is it because increasing
sales isn't worth $9,500 to you, because you think you
already know, or because you don't believe we can
know?We have taken our years of combined marketing/sales
experiences, imbedded it into our Customer
Manufacturing model and built an artificial intelligence
based service that quickly, accurately, and
economically
determines what you should do to increase sales now
and in the future, and we offer a money-back
guarantee
on its recommendations.
If you'd like to learn more about this expert service,
click on the link below. I want to know more about increasing sales... | | |
| Two Great Books | | |  We may be biased (Ok we are), but Mitch Gooze's two
books on marketing truly are excellent. Don't just take
our word for it consider what others have said:
"Mitch Gooze is one of the best at identifying,
defining,
explaining, and simplfying the complex issues surrouding
sales and marketing excellence."
Chris Mottern, former CEO, Peet's Coffee and Tea,
Inc.
"Mitch's straightforward style makes this book a
must
read."
Bob Liodice, President, Asso. of National
Advertisers
"This is a book I will keep on my shelf for a long
time
and refer to often."
Prentis Hall, Publisher,
The Industrial Marketing
Practitioner
"This is not a pass-along book. Everyone serious
about
marketing should read and retain this book... I mean,
this is great stuff."
Norm Noble, The NOBLE Group If you would like to learn more about Mitch's books, or
order them, click the link below. Learn more about Mitch's books... | | |
| Closing Thoughts | | | We appreciate any feedback you can provide to help us
make sure these Updates give you value each
month. Feel free to respond to this e-mail with any
comments or suggestions for future topics or ways we
can make these Customer Manufacturing
Updates more valuable to you. Thank you for your interest, and if we can provide any
additional assistance to help you increase sales,
let us know. Our mission is to help you improve the
performance of your System to Manufacture Customers. | | |
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