Customer Manufacturing Group
Customer Manufacturing Update
  Helping You Increase Your Sales In A Competitive Market July 8, 2003  

In This Issue

Process Management in Marketing and Sales

Improving Team Performance

What Should You Do To Increase Sales ... Now?

Two Great Books

Closing Thoughts

Process Management in Marketing and Sales

Yuk, whose idea was this article? Process management, who wants to do that? We're not interested in turning marketing/sales in our company into a bureaucracy, so who needs this article?

If that was your initial reaction, we believe you are missing a critical skill to improve the performance of marketing/sales in your company. Process and bureaucracy are not the same thing. Managing by process is a proven method in high performance and rapidly changing situations.

The marketing/sales function is the last activity in business not run by process management methods. As most of you know, this is our soapbox. We believe that one of the keys to improving the performance of your marketing/sales function is to apply proven process management methods to running it.

In our continuing efforts to help you learn more about this (or brainwash you into thinking our way), this month's article, by Neil Reckon of our Los Angeles area office, is focused specifically on using process management methods to improve marketing/sales performance.

Neil originally wrote this article for the ASQC (American Society of Quality Control) to help their members understand how to apply what they know to help the marketing/sales function in their company.

We have adapted it to help you focus on using this powerful method to improve performance. Remember, every system is perfectly designed to achieve the results it is getting. If you want different results, you are going to have to do things in a different way.

Download the article

   Dear Mitchell,

Welcome to the July 2003 Customer Manufacturing Update. This month's white paper on marketing/sales process was written by Neil Reckon who works from our Southern California office. You can reach Neil directly by e-mail (

  • Improving Team Performance
  •   People, and the power of people's performance, are the keys to business success. Organizations that value, depend on, and honor people are at the forefront of exploring and employing ever more innovative ways of helping their people achieve consistently outstanding performance.

    Over the last 12 years we have been asked to apply our real-world business experience and consulting knowledge to helping some of our clients improve the performance of their people, especially in team-based situations. We have developed and identified a number of effective tools and techniques to help you too. We have recently created a separate website dedicated specifically to our people and team performance concepts which we call TeamFormance. If you'd like to know more, click the link below.

    Learn more about TeamFormance...

  • What Should You Do To Increase Sales ... Now?
  •   How could you not want the answer to that question? If we promised to tell you, would you pay us $9,500 for the answer? If you said no, is it because increasing sales isn't worth $9,500 to you, because you think you already know, or because you don't believe we can know?

    We have taken our years of combined marketing/sales experiences, imbedded it into our Customer Manufacturing model and built an artificial intelligence based service that quickly, accurately, and economically determines what you should do to increase sales now and in the future, and we offer a money-back guarantee on its recommendations.

    If you'd like to learn more about this expert service, click on the link below.

    I want to know more about increasing sales...

  • Two Great Books
  •   We may be biased (Ok we are), but Mitch Gooze's two books on marketing truly are excellent. Don't just take our word for it consider what others have said:

    "Mitch Gooze is one of the best at identifying, defining, explaining, and simplfying the complex issues surrouding sales and marketing excellence."
    Chris Mottern, former CEO, Peet's Coffee and Tea, Inc.

    "Mitch's straightforward style makes this book a must read."
    Bob Liodice, President, Asso. of National Advertisers

    "This is a book I will keep on my shelf for a long time and refer to often."
    Prentis Hall, Publisher,
    The Industrial Marketing Practitioner

    "This is not a pass-along book. Everyone serious about marketing should read and retain this book... I mean, this is great stuff."
    Norm Noble, The NOBLE Group

    If you would like to learn more about Mitch's books, or order them, click the link below.

    Learn more about Mitch's books...

  • Closing Thoughts
  •   We appreciate any feedback you can provide to help us make sure these Updates give you value each month. Feel free to respond to this e-mail with any comments or suggestions for future topics or ways we can make these Customer Manufacturing Updates more valuable to you.

    Thank you for your interest, and if we can provide any additional assistance to help you increase sales, let us know. Our mission is to help you improve the performance of your System to Manufacture Customers.

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    phone: 408.987.0140

    Customer Manufacturing Group · 3350 Scott Blvd. #20 · Santa Clara · CA · 95054

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