Customer Manufacturing Group
Customer Manufacturing Update
  Helping You Increase Your Sales In A Competitive Market June 5, 2003  

In This Issue

Whose Forecast Is It Anyway?

Why Cut Your Training Budget in a Downturn?

10 Marketing Tactics to Increase Sales

Quantum Marketing Follow-up

Closing Thoughts



Whose Forecast Is It Anyway?

Matching supply to demand is a never ending problem in most companies. Whether you are a manufacturer, distributor, or retailer of products, a service provider or in the construction trades, forecasting demand is an issue that affects profits and customer satisfaction.

This month's Customer Manufacturing Update provides a different spin on forecasting. Some of the content appears to focus on "inventory" issues and will relate directly to readers who manufacture or resell products. We encourage our service and professional trades readers to "think outside the box." If you consider excess billable hours as "inventory" the issues are directly relevant to your business as well.

Download the article

   Dear Mitchell,

We've changed our format a bit this month to make it easier for you to link to what you want. Our feature this month is on forecasting . . . but with a twist.

Please let us know how you like this new format.

  • Why Cut Your Training Budget in a Downturn?
  •   Most companies cut their sales and marketing training budgets in a downturn as part of cost cutting. Is this really a message that most sales and marketing training programs don't work? Or are they just a "nice to have?" Or perhaps they might work, but you're not sure if ... or when.

    Maybe that's because most companies spend their training and education budgets to minimize perceived cost without realizing that the real cost is in wasted time and lack of improved performance and skills. We take a whole different approach to the training and education programs we provide to our clients. If you'd like to learn more, click the link below.

    Learn more...

  • 10 Marketing Tactics to Increase Sales
  •   Would you like to learn 10 marketing tactics that can increase your sales in bad times ... or good? Mitch Gooze recently presented a program on this topic to an association meeting in Florida.

    We've edited the program (so you only need to hear the "good stuff") and can provide it to you on audio tape or CD. If you'd like to know more about the content and cost, click the link below.

    Get more information...

  • Quantum Marketing Follow-up
  •   Last month we provided you a white paper on a construct we call Quantum Marketing. (If you missed last month's article, click the link at the bottom of this month's feature article, in the column to the left, and it will take you to the portion of our site where the Quantum Marketing article can be downloaded).

    Many of you were interested in knowing how to determine your Quantum Marketing Rating. If you are interested in knowing how you can determine your QM Rating, click the link below.

    Learn how to get your QM Rating...

  • Closing Thoughts
  •   We appreciate any feedback you can provide to help us make sure these Updates give you value each month. Feel free to respond to this e-mail with any comments or suggestions for future topics or ways we can make these Customer Manufacturing Updates more valuable to you.

    Thank you for your interest, and if we can provide any additional assistance to help you increase sales, let us know. Our mission is to help you improve the performance of your System to Manufacture Customers.


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    Customer Manufacturing Group · 3350 Scott Blvd. #20 · Santa Clara · CA · 95054

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