Dear Mitchell,

Niche marketing is the secret to success, just ask anyone. Well, assuming that's true, what is a niche or a segment? Aside from a term to impress your friends, how can you use market segmentation to your advantage?

There's More to Segmentation Than Digits is this month's white paper. The purpose of segmentation is to help you focus your marketing/sales efforts to increase business. How can market segmentation or niche marketing help you do that? This month's Update discusses market segmentation or niche marketing and how to use it in business-to-business or business-to-consumer markets. You can download a copy of this white paper from a special section of our website by using the link below. As always we appreciate your feedback. If you are interested in specific topics, please let us know. Download the white paper »

Sincerely,

Ralph Mroz
Customer Manufacturing Group

P.S. It dawned on us that many of you don't know that Mitch Gooze has partners, so he thought we should "expose" ourselves. I am based in Western Massachussetts. My personal expertise is in new product launch and the linkage between marketing and product development. Please be in touch if we can help.