Too many people ask us that question! Shame on us for
not making it crystal clear, and thanks to those of you
who asked. If you don't care what we do, you can skip
the rest of this article.
Customer Manufacturing Group, as a marketing/sales
process consulting and training firm, does three
things:
1. We help you determine what to do to
increase sales.
Most consulting firms call this an assessment. We
hate traditional assessments because they take too
long, cost too
much, and may not be right. But, if you
don't take the time to make sure you are doing the
right thing(s), you can spend time and money and get
no closer to the end results, just further from the
beginning (to quote our partner, Bayard Bookman).
Since knowing what to do first is important, we
developed our initial Consulting Without
Consultants
service ... "MarketSharp" ... to eliminate the cost, time
and
inaccuracies of many assessments so that we can
quickly, accurately and economically identify the true
constraint (or bottleneck) that needs focus so that you
can increase sales. It works and we guarantee it. We
have several other artificial intelligence based
assessment services as well.
2. We help you design an optimal, workable,
manageable solution to improve some or all of your
marketing/sales process.
Once you know what to do it is important that you
design a robust, repeatable manageable solution. Using
our fundamental process management principles and our
many years of real-world experience in marketing/sales,
we can design solutions that work with live human
beings in real business situations.
These can be to improve your sales
process, channel strategies, or sales management
methods. They can be focused on your new
product/service development and introduction
processes (including branding and positioning) or the
processes you use to determine what
new products or services to bring to market.
We can help you redesign aspects of your
marketing/sales process to reduce costs or increase
effectiveness ... or both. We are experts at
closed-loop, linked marketing/sales processes that
connect
marketing
to sales and marketing to product/service development.
Our proprietary marketing/sales process model (six
years
in development) allows us to create useful designs
based on real-world experience backed by a model that
makes sure nothing is left out.
Our designs work...period. They are proven,
self-correcting (continuous improvement built-in) and
manageable without a lot of overhead structure.
3. We help you implement change in your
marketing/sales organization and process.
Whether with
one of our designs or your own, we understand how to
facilitate new processes, methods and approaches in
your organization so that the new methods are
accepted in as short a timeframe as possible.
Using combinations of training, coaching and
mentoring, we help you effectively implement
marketing/sales processes that work with real people in
the real-world in real time. We've been in your shoes
most of our careers and we understand what it takes
to get an organization to change.
So now you know what we do. If you need us, give
a call or send an e-mail and we'll see if there's a fit for
us to work together to help you increase sales,
lower the cost of selling, improve the success of
new products and services, find new channels, or
whatever else in marketing/sales is right for you.
Learn more about what we do...
