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If you are interested in learning more about specific, real-world examples of how marketing/sales process improvement generated results,
you can read Case Studies from actual companies that we have helped.
Developing an Integrated Marketing/Sales Process To Regain Market DominanceAn established and growing multi-location company that had been the market leader found themselves in a position where their lead was eroding due to their inability to effectively manage their customer relationships. The disconnect between marketing and sales, and between the company and its customers was becoming a significant problem. The company's processes for managing their demand chain were not sufficient to keep the company growing. Since every process is perfectly constructed to achieve the results it does, a new process was required. Solving a Lead Qualification and Sales Performance Problem with Process ImprovementThe right product for the right customers in the right market would seem to be all that a company could need for success.
That is, unless, it was stumbling over its own inadequate systems, procedures, and processes. While expending enormous
energy struggling to get through its own swamp, the company was losing market share to competitors in a rapidly growing market. Realigning Marketing and Product Strategy to Fit the MarketThe company was experiencing increasing pressure from a multitude of competitors in a highly fragmented market. The company's
product strategy and sales and marketing processes were not serving it in effectively competing in the market. Solving Declining Sales with Buy/Sell Process AlignmentThis company was experiencing a steady decline in sales in an increasingly competitive and growing market. Over the years
its leadership position had eroded due to mis-steps and misalignments. An extensive realignment of its marketing/sales
strategies and tactics were required. Re-engineering Marketing to Align with Market ConditionsThis company had begun to lose significant market share. In this case the company's internal processes and its customer relationship
processes were not in alignment with the customers' needs. A major restructuring of their marketing/sales operations and
support technology was in order. Using Business Process Improvement Teams To Increase Customer Satisfaction and Improve PerformanceThis company had begun to lose its competitive position because their customer-facing process, which used to be a competitive advantage, were slipping while their competitors were getting better. In addition, the company had grown rapidly and their processes had not adapted. We used business process improvement teams to help them create their own improvements and learn to use this approach to make on-going improvements. This is an investment management company. Redesigning A Sales Process In A Turn-Around SituationThis company had misread their success in a booming market with their own performance execution. When the market tanked they went from boom to near the end of the line. They had effected an operational and financial turn-around, but their sales process was not sufficient and was now possibly going to actually prevent them from success. We used our methods to quickly identify what to do to fix their situation and implement the changes quickly and in a financially restricted environment. | |
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Customer Manufacturing Group, Inc. |