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Bayard Bookman, Principal

Bayard Bookman has over thirty years of diversified general management, operations, and marketing experience in a variety of manufacturing and service industries. His background includes start-up, turn-around, growth-mode, and mature companies ranging in size from less than $1million to Fortune 200 level. Experienced as an owner/CEO and senior manager, Bayard brings first-hand, bottom-line expertise to Customer Manufacturing Group clients.

Bayard's functional expertise includes overall business operations, manufacturing, market and product planning, and product management. His breadth of experience is now focused on organizational performance, business processes, and market intelligence issues key to the Customer Manufacturing System. He has worked in single-site, multi-site and multi-national environments, and has keen insights into the people component of high performance, results-imperative organizations, particularly those involved with change processes.

As a member of the Customer Manufacturing Group since 1991, Bayard's expertise in the Customer Manufacturing System is concentrated on evaluating clients' Environmental Influences, Value Specification and Customer Development processes.

He has designed and managed rational business processes and systems for such companies as Varian, Raychem, Fairchild Semiconductor, National Semiconductor, AMI, Morgan Data Conversion, Teledyne, Sherpa Corporation, Jandy Industries, Willis Corroon Corporation of California, LMI DynaVision, Applied Creative Technologies, Ouray Sportswear, and Astute Solutions to name a few.

Bayard Bookman holds a B.S. in Business Administration from the University of Southern California and an M.S. in Industrial Management from San Jose State University. He is a stand-in instructor in the MBA program at Santa Clara University, and has served as a volunteer tutor at the Mountain View / Los Altos Adult Education Center.

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Customer Manufacturing Group, Inc.