on Your Road to Customer Manufacturing
Low Cost Process Analysis
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Since 1978, Ralph Mroz has managed or implemented nearly every step of the marketing process. His
experience spans hands-on tactics to corporate strategic planning, encompassing large corporations, small
companies, as well as start-ups.
Ralph brings Customer Manufacturing Group years of experience in the research and analytical aspects
of Environmental Influences, Value Specification and Solution Development. He helps clients to fully
integrate marketing and product development processes, that enables them to successfully enter a new
market with a new or an existing product set.
His market-entry expertise has been applied within large corporations such as Hewlett-Packard's power
supply division and Digital Equipment Corporation's component and CAD divisions. As one of the original
members of Encore Computer Corporation during its start-up, Ralph drafted the market entry plan for an
entirely new class of computer. He was also a founding member of The Kensington Group, which is the
industry standard source for comparative benchmark data on the public relations specialty of Analyst
Relations.
Since 1991, he has consulted to companies on competitive positioning and marketing process development.
Ralph is a noted proponent of the concept of converting marketing functions to a hierarchical process
that is stable and repeatable, and integrates seamlessly with Product Development and Sales. His article,
"The Synchronous Marketing Process" (May, 1998, Industrial Marketing Management) is the first to describe
in detail an over-arching, consistent and measurable marketing process. This concept is a key element of
the Customer Manufacturing Group's System to Manufacture Customers. While Ralph was one of the founding
members of CMG and co-authored Value Acceleration with Mitch, he is not presently involved with CMG's business.
Ralph holds a B.S. in Electrical Engineering and an M.B.A. from the University of Massachusetts at
Amherst.
e-mail Ralph
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