on Your Road to Customer Manufacturing
Low Cost Process Analysis
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Robert R. Johnson, Ph.D. comes to the Customer Manufacturing Group from careers in both marketing
management and academics. He has been a product manager in the medical services field for Bristol-Myers
and a consumer goods brand manager for Dial Corporation. Bob has also held marketing and general
management positions in the software, medical, consulting, and consumer goods industries and has
previous experience as a sales manager for medical professional services and marketing research manager
for packaged goods.
Bob has extensive prior experience in marketing education as a tenure-track professor at the Tuck
School at Dartmouth College, the College of William & Mary, and Bentley College. His executive teaching
includes courses in marketing strategy and market segmentation for IBM. He currently conducts an ongoing
program for marketing and sales executives for the Massachusetts Software and Internet Council. He has
written articles for scholarly journals regarding consumer shopping behavior, new product strategy, and
modeling market response. He has given presentations at many national conferences and presented his work
at the leading schools of business.
Bob holds a BBA degree from the University of Michigan, an MBA from the University of California,
Berkeley, and a PhD from the Graduate School of Business at Stanford University.
e-mail Bob
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