on Your Road to Customer Manufacturing
Low Cost Process Analysis
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Neil Reckon has spent over twenty years implementing more efficient and effective business process
infrastrutures to increase companies' productivity and profitability. Working with growth-oriented organizations
ranging from manufacturing to distribution and services businesses, he has focused on sales management
improvement for inside and outside direct sales, as well as for independent sales representatives.
Neil developed his use of manufacturing process disciplines in his consulting practice helping clients install
continuous improvment management methods for their marketing and sales programs. These methods allowed his clients to
determine sales efficiencies from a level of detail as specific as the return on investment of promotional activities,
to a higher level such as determining rate of growth in comparison to market leaders.
As an architect of the Customer Manufacturing Group's System to Manufacture Customers,
Neil applied these proven manufacturing process principles to produce a consistent and measurable
marketing/sales process, which includes Constraint Theory, Continuous Improvement, and Lean Thinking,
key elements of the Customer Manufacturing System.
Neil espouses Dr. W. Edwards Deming's concept of "continuous improvement" for himself as well as for
every client he works with. Neil serves on the Board of Directors of Florite Corporation. He has been associated with TEC Worldwide (an international organization of
CEOs), the American Electronics Association, and the Southern California Grocers Association. He majored
in Business Administration at California State Polytechnic University in Pomona. He served as faculty for a Royal Bank of
Scotland Business program and is a resource to the University of Southern California's Marshall School of Business.
e-mail Neil
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